About Us
OMI is a trustworthy AI companion for eco-shoppers.
We guide you toward products that are safe for you, your loved ones, and the planet — with full transparency.
Here’s what makes us different:
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We verify product safety and sustainability, not just claim it.
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We explain why something is or isn’t a good fit — in plain, human language.
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We connect you to honest brands that deserve the spotlight.
We start with pregnancy skincare — where trust matters most — and grow with you into everyday beauty, baby care, and beyond.
Our goal is simple: make sustainable shopping credible, effortless, and human again.
Our Story
OMI started with one simple question — "why is it so hard to trust what we buy?"
Our founder, Summer Song, has spent years in digital marketing and live shopping, helping brands tell their stories online. But she saw a problem: the louder sustainability became, the harder it was to tell what was real.
As a young woman facing her own fears around pregnancy and confidence, she noticed how many moms felt lost in endless “clean” labels and conflicting advice. That moment — when people care most but trust least — became the spark for OMI.
We began by helping expecting moms find pregnancy-safe skincare. But our mission reaches further: to help everyone make choices that feel good, do good, and are backed by truth.
Because trust shouldn’t be a privilege. It should be built in.
Our Mission
Fix the disconnection between eco-conscious buyers and REAL responsible brands.
Our Vision
Curate an organic system for buyers to choose greener, for creators to share happier, and for ethical businesses to speak louder.